Task: Brand Management & Digital Media
Print / Environmental Services Event Planning
Business & Strategic Plan Transition Guidance
Globe 7’s challenge to r6catalyst was clear. Develop the most intensive online experience that any indie record label has ever presented, Make the look and feel entertaining but clean and elegant. Then incorporate functionality for individual purchase of musk tracks or mix and match to create albums. After the brand established itself, r6 assisted the G7 team in organizing and hosting events throughout major cities on the East Coast.
r6’s constant involvement in the operating and branding of the label resulted in its successful acquisition.